Business Strategies

This unit is available for these qualifications: 

• The Graduate Certificate in Business
• The Graduate Certificate in Business Transformation
• The Graduate Certificate in Human Resources Leadership
• The Graduate Diploma in Management
• MBA+.

Unit Description

This unit aims to provide you with both a theoretical understanding of strategy and its practical implementation in order to boost your confidence and critical thinking skills. You will learn the strategy process, including how to use the tools and techniques of business analysis and decision-making to develop and implement competitive, value-creating strategies at organisations.

Prerequisites

To enter into this unit, students must first have completed:

• The Art of Leadership
• Managerial Finance
• Operational Improvement
• Marketing Management

Learning Outcomes

• Critically review and analyse business context and challenges, and articulate objectives and strategic options using strategic management principles and practices
• Critically evaluate the effectiveness and sustainability of an organisation’s current strategy, and articulate strategic gaps
• Distinguish, prioritise and justify organisational capabilities needed to achieve strategic objectives, while mitigating risk
• Develop, articulate and present competitive business strategies and visions
• Develop monitoring processes to measure the implementation of the strategy
• Apply critical thinking skills to resolve problems independently and ethically while drawing on credible sources of information and data

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

• Strives for intellectual rigour
• Understanding the changing global context
• Manages for success
• Demonstrates effective communication and interpersonal skills
• Develops mastery of business and management disciplines
• Strives to be a continuous adult learner

Assessment Tasks

The successful completion of Business Strategies relies on the submission of three assessments:

• Assessment Task 1: Strategic Gap Analysis (35%)
• Assessment Task 2: Business Strategy Formulation and Implementation Plan (50%)
• Assessment Task 3: Reflection Journal (15%)