Business Research Methods

This unit is available for these qualifications: 

• The Graduate Certificate in Business
• The Graduate Certificate in Marketing Management
• The Graduate Diploma in Management
• MBA+.

Unit Description

The major approaches to business research design and conduct are under scrutiny in this unit. You will review the historical foundations and contemporary influences on the various ways in which research is utilised and understood. Exploring both qualitative and quantitative research methodologies, this unit will help you to understand and develop frameworks for the application of each to business problems.

Prerequisites

To enter into this unit, students must first have completed:

• The Art of Leadership
• Managing Financial Resources
• Operational Improvement
• Marketing Management

Learning Outcomes

• Create a written literature review document by constructing the research question(s) and critically evaluating research-focused business literature and applied research journals.
• Produce a written research proposal that demonstrates:
  • an understanding of what comprises good research design;
  • an appreciation for qualitative and quantitative methods of gathering and analysing data;
  • ethical issues to be considered when undertaking business research.
• Develop a high order of skill in analysis, critical reflection, evaluation and professional application.
• Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems and to think rigorously and independently.
• Analyse and apply the major approaches and strategies used in business research and the methodological choices that are available within the alternative approaches.

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

• Strives for intellectual rigour
• Understanding the changing global context
• Manages for success
• Demonstrates effective communication and interpersonal skills
• Develops mastery of business and management disciplines
• Strives to be a continuous adult learner

Assessment Tasks

The successful completion of Business Research Methods relies on the submission of three assessments:

• Assessment Task 1: Research Topic, Problem, and Literature Review (35%)
• Assessment Task 2: Business Research Proposal (50%)
• Assessment Task 3: Engagement and Participation (15%)