Business Research Methods

This unit is available for these qualifications: 

• The Graduate Certificate in Business
• The Graduate Certificate in Marketing Management
• The Graduate Diploma in Management
• MBA+.

Unit Description

This unit aims to introduce you to the foundations of business research by examining the core concepts, methods, and values involved. You will gain the confidence to make evidence-based insights as you explore both qualitative and quantitative research methods and the appropriate frameworks for the application of each to researching business problems.

Prerequisites

To enter into this unit, students must first have completed:

• The Art of Leadership
• Managerial Finance
• Operational Improvement
• Marketing Management

Learning Outcomes

• Critically evaluate and interpret contemporary business research
• Craft a written literature review around a core research question(s)
• Critically analyse and apply business research foundations, core concepts, methods and values
• Create an evaluative report that interprets, critiques and synthesises contemporary business research case studies
• Apply critical evaluation skills

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

• Strives for intellectual rigour
• Understanding the changing global context
• Manages for success
• Demonstrates effective communication and interpersonal skills
• Develops mastery of business and management disciplines
• Strives to be a continuous adult learner

Assessment Tasks

The successful completion of Business Research Methods relies on the submission of three assessments:

• Assessment Task 1: Literature Review (40%)
• Assessment Task 2: Business Research Evaluation (45%)
• Assessment Task 3: Reflective Task (15%)